The Pakistani government has launched online visa services for 175 countries and 50 countries were offered visa on arrival, making a visit to Pakistan easier. As security in the country improves, tourism increases in two years, it has increased by more than 300%. Pakistan was ranked The Best Holiday Destination for 2020 and was also declared the third-highest potential adventure destination in the world for 2020. The upsurge in tourism in the past few years has been aided by the Government of Pakistan's recent decision to end mandatory No Objection Certificates for foreign tourists seeking to visit certain parts of the country. The country is geographically and ethnically diverse, and has a number of historical and cultural heritage sites. In 2010, Lonely Planet termed Pakistan "tourism's 'next big thing' for more years than we care to remember". In Pakistan, tourism is a growing industry. The 7,788-metre-tall (25,551 ft) Rakaposhi mountain towers over Hunza Valley
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